Nowadays, Chongqing, overlooking the Furniture Market place arises spontaneously “as ridge or a peak cross” of emotion, but how to see the bewildering furniture marketplace? Probably “the new coordinate furniture consumption,” to get rid of individuals Home Consumption of some confusion. Consumption: low-end furnishings, awkward Previous, Chongqing client equipment room, the proportion of the complete expense of buy of furniture Decoration 25% of the cost, but now, with the fast rise in consumption level of furnishings, the pursuit of individual customers, for the decoration of furniture into the overall investment accounts for 40% to 50%, an boost of 15% to 20%, in certain, consumer tastes started to have a tendency to European design decoration and furniture. Do the exact same, comprising an location one hundred?
The new property, if it is American style, with the principal material of the renovation expense of 80,000, the house owner to purchase the living space, bedroom, research of all American furniture will take at least 30 000 ~ 40,000 yuan. If the villa, the acquire of a significant American high-finish furnishings brand, according to bed Bedside cabinet Assembly, Sofa Assembly, bookcases, desks and other items were combined to one hundred,000 yuan, the acquire of furnishings, take at least 500,000 yuan.
As a result, the consumption level of furniture and renewed brand furniture naturally in the ascendant, and in the reduced-end furnishings, grass-roots consumer pyramid, due to staying overshadowed by the lack of taste, so there are industry estimates, industry segmentation with the furnishings, the unique 3-year shuffle right after the market may be a year or so ahead of time horizon. Marketplace: market segmentation competitors “Ahead of reshuffle” from stores last week, many veterans of the chat residence: they discourse in between the exhibiting of the “Chongqing second above 10 home retailers have emerged,” the suspect and concern, but they agreed that: marketplace segmentation The industry shuffling the previous two years the industry will become the focus.
Was predicted that in 2010 the furniture marketplace in Chongqing, will present a watershed segmentation: Easyhome , Meikailong brand in its own correct, bringing with each other high-end furnishings brand, to marketplace in-depth improvement armor ex international market place place even now can not shake, but will modify the item mix to meet the public, in the genuine requirements of higher-finish customers the skilled large end furniture market will rapidly expand to type a regional grouping of business district pride Furniture City Furniture City Golden Goddess of Mercy, Shanghai one hundred furniture City Furniture City and other public and competitiveness to the test.
Nonetheless, although substantial-end furniture market and mass market place furnishings, good and warm spring at initial glance, but the competition in the two games, the former lead the market place trend is irreversible. Regional: Inter-American shopping district steadily take shape A single km of Wong Nai 0YJiangbei a street, in the year has formed a European and American Furnishings company district, breaking inherent in Chongqing “pier-design” furniture marketplace structure.
Up to now, European and American furniture Civilian Royal One particular quantity (business location of 6000?), Operating primarily in the unification of American furniture, furnishings (3000?), Virgin? Vail Customized Furnishings (near 10000?), Specialized in creating furnishings in Europe and America US-gram U.S. Property (near 1000?), a huge American-design furniture, sandalwood island on the 1st (10000?), European and American luxury furniture, Henry? Day (3000?), the American furniture market place in China’s Fujian excess furnishings (1800 ?) and other seven professional furnishings retailer, is gradually taking shape European and American furnishings.
Operation if the surrounding da Vinci’s prime manufacturers of furnishings merchants in Europe and America, European and American Furnishings Hall Meikailong Jiangbei store, shock, European and American furniture Residence Museum, and the opening of the R & F? Mercure and Lake MOCCO house, and Meeting business peak design (positive investment furniture), etc., then a “pan” Europe and the United States furniture Jiangbei business district has been born, and armor En International, Meikailong Nanping furniture boutique Museum, house, and so on. constitute a great hundred many years the “pan-” South Bank Furnishings rival organization district.
Cost: Europe and the United States furniture mixed European and American furniture for the brand, grade, method, selection of distinct price also varied: a sofa assembly with 20,000 yuan value, there are one hundred,000 costs, even as substantial as 20 million cost.
